Leading engagement where wellbeing meets care

We make people healthier, one behavior change at a time.

Transform your engagement strategy and drive meaningful short- and long-term outcomes.

We believe that behavior change programs should actually change behavior. That's why, for decades, we have been mastering the art and science of building thoughtful, intuitive and fun member experiences. 53% of our members interact each month with an average of 12 activities per month. The more members interact, the healthier they get. No wonder they keep coming back.

Outcomes matter. That's why our programs are hyper-personalized to each member's specific needs. We get people involved in the activities that have the biggest impact on their health when they’re ready (and only when they’re ready). And we’re not just referring to members who are already healthy: 41% start as high risk, with 23% of these members lowering their risk over time. The best part? It’s not a replacement for what you're already doing; it's a way to optimize it. Better health outcomes. Happier, healthier (and more productive) people.
Everybody wins.

Health risks cost money. Elevated health risks and chronic conditions cost even more. We know how to change people’s behavior for the better, no matter their health risk or initial level of enthusiasm. The result? They need to seek care less often. And when they do, they seek the right care in the right place – which is in their best interest and yours. It’s no surprise, then, that members who engage with Vitality have 4% lower claims costs – and that’s 4% on average, regardless of risk, demographics or willingness to engage.

How we can help you

What makes us different

$ 0 M

operating profit

$ 0 B

net income

$ 0 B

in core new business

markets across the globe

We (actually) make people healthier

Our data backs it up. Vitality members move more, eat better, attend to their preventive care, and smoke less. We have a real impact on health outcomes. In other words, we don’t just engage the young and healthy. We meet members where they are.

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of members with high blood pressure reduce their readings

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of members with obesity lower their weight

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of members with high cholesterol reduce their readings

The recognized global leader in behavior change

And the list of reputable organizations spreading the love keeps growing. We may just be the biggest behavior change company you’ve never heard of.

We pioneered incentivized healthy behavior change, and our teams of actuaries and behavioral scientists continue to trailblaze. You can count on us to keep innovating and enhancing Vitality with the latest developments in behavioral and data science.

We’re hands-on — so you can focus on what needs your attention most

You know what needs to get done but have finite bandwidth. Our seasoned strategy managers will partner with you to help you effectively engage your members, bringing not only capacity but also best-practice tactics and strategies. And they’re backed by our in-house teams of data scientists, actuaries, behavioral economists, clinicians and marketers, who work together behind the scenes to ensure you always get the best support.

"Vitality provides purpose for me. I feel like I belong and am accepted. At the same time, I’m able to improve my mental and physical health. I encourage others to follow this path where there is no judgment and a lot of gratification."

-Adam D.

, Vitality member

"Our partnership with Vitality pulled everything together under one umbrella, which has made it a lot easier to administer. One of the things we really like about Vitality is how comprehensive the program is. It is not just focused on physical wellness, but incorporates mental, nutritional and financial wellness."

-Carhartt

, Vitality client

"Vitality really helped me like a virtual mentor – guiding me, pushing me, teaching me and also rewarding me."

-Anshuman R.

, Vitality member

Our history

30 years ago, a health plan founded by actuaries created Vitality to improve health outcomes, reduce healthcare costs and make people healthier.

We are experts in behavior change and pioneered the shared value insurance category: aligning incentives across members, payers and providers to reduce health risk and enable every stakeholder to share in the value of better population health outcomes. Vitality is not a standalone wellness program — but rather a business model that embeds a health promotion methodology to help health plans drive behavior change, risk savings, and dynamic pricing.