David Hoke is a seasoned corporate wellbeing executive with more than two decades of experience designing and scaling health, wellness, and benefits strategies for large organizations. At Fresh Tri, he leads strategy and innovation, helping employers and communities adopt evidence-based approaches that improve health outcomes and drive business performance. Previously, David held senior leadership roles at Walmart, Thrive Global, and in global health strategy, where he focused on workforce wellbeing, benefits innovation, and engagement at scale. A recognized thought leader, he brings a unique blend of operational expertise, storytelling, and practical insight into how organizations can create healthier, more productive cultures.