Better health hinges on daily habits, yet building them is hard—creating a cost crisis for employers, payers, and providers. Fresh Tri pioneers 2nd generation behavior change--by aligning with how the brain actually works. Rooted in neuroscience, our platform employs the Iterative Mindset Method™ to help people naturally practice, iterate, and wire sustainable habits—without shame, rigid tracking, or brittle goals that cause most approaches to fail. We’re the only behavior-change solution that measures valid habit formation—the most important metric for durable outcomes. Our initial focus is obesity, weight loss, and a novel GLP-1 approach which gives organizations a true alternative—helping people achieve and maintain weight loss with or without medication, and transition off when appropriate. Our mission - close the “Know-Do Gap” by empowering millions with a brain-based, iterative path to lasting change. Fresh Tri counters the weight-loss failure industry, delivering safer, less expensive, and enduring results.