With more than 25 years’ experience as a senior-level professional in health care related positions, Katherine H. Capps leads an award-winning team that helps clients identify new customer segments; conducts research to develop messaging and create effective communication campaigns; designs strategies to strengthen market position; and consults with clients to enhance program effectiveness. As president of Health2 Resources, she was instrumental in the launch of the Patient-Centered Primary Care Collaborative (PCPCC), lending expertise for both strategic organizational development and marketing and communications leadership in its first five years. Katie established Health2 Resources in 1998 after serving as president of the Alabama Healthcare Council, an all-CEO business coalition representing 350,000 insured lives. Under her leadership, the AHC managed the nation’s first community-wide health care, clinically-sourced outcomes data collection project, including system selection, project design and fundraising for ongoing clinical outcomes measurement. The project concluded with public release of program outcomes and hospital “report cards.” Initial results made a significant community health and awareness impact through a science-based CQI process.. During her tenure, the AHC also established the state’s first community-based, multi-company claims-based measurement system (MedStat) pooling multiple employers’ data. Prior to that, she served 12 years as a hospital administrator at both for-profit and not-for-profit hospital/health care systems. Katie’s deep knowledge of how health care is purchased and delivered is gained from her years representing buyer, provider and consumer perspectives.