Andrew Federici is Vice President of Marketing for DayTwo. In this capacity, he is responsible for Employer, Payer and Consumer demand as well as PR for DayTwo's US operations. Prior to DayTwo, Andrew has held a number of enterprise marketing roles including for Facebook's Global Business Marketing group. Andrew has held senior marketing and product roles at three previous start-ups all of which were acquired by market leaders. Andrew is a New York native currently living in Palo Alto, CA. He is the editor of the book Blackbelt Fitness for Life written by Grandmaster Tae Sun Kang and actor Michael Imperioli and the recipient of two Webby Awards.