Linda Craib, RN, MBA is the founder and CEO of Alea Diagnostics and the creator of Lorestry® - named the #1 New Pregnancy/Baby App for 2023 in Australia, and recognized by the global Information is Beautiful Awards for baby feeling trees that improve understanding of infant mental health. Lorestry is the world’s first consumer product mapped to the SNOMED-CT health library used by 80 nations (including the U.S. and U.K.). Linda holds degrees in Nursing, Art, and Business. She is a neonatal/pediatric rare disease Registered Nurse, a mother who experienced a diagnostic odyssey with her youngest child, and an advocate who prevailed in an early ADA Civil Rights case. Her consulting career includes serving as the national practice leader for children’s health at Deloitte, and the Northeast US relationship executive for healthcare at PwC. Linda is a patient advocate for the American College of Radiology’s Patient Experience Commission, and is a member of the Council of Parent Attorneys and Advocates (COPAA) and the Society of Developmental and Behavioral Pediatrics (SDBP). Her goal is to change the approach to monitoring early child development by empowering parents, and working with visionary organizations to improve health outcomes for children.